Section outline

  • Welcome to my Course: Introduction to Business (Spring-2025)

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    Course Teacher:

    Dewan Golam Yazdani Showrav
    Assistant Professor (Marketing)
    Department of Business Administration
    Faculty of Business and Entrepreneurship
    Daffodil International University

    Email: dewan.bba@diu.edu.bd
    Cell: 01671080089


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      Welcome Message! Forum
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      Dear Students,
      This is Dewan Golam Yazdani Showrav, Assistant Professor (Marketing) and your Course Teacher of Spring, 2025. I Congratulate you for being so enthusiastic about learning and appreciate your drive for achieving success in life. For any problem sharing or help you can fix an appointment with me (Click on Counseling Time). To reach me, you can text me or email me anytime. My email address and phone number are given in my profile description. Thank you.
      Regards,
      DYS
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      A Glimpse of This Course! URL
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      From this video you can comprehend the overview of this course and where to apply the course knowledge in real life!

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      Counseling Time URL


      Sunday: 11.00 am to 12.00 pm | Monday: 8.30am to 9.30 am | Tuesday: 11.00 am to 12.00 pm | Wed: 11.00 am to 12.00 am

  • Course Introduction

      Instructions/Guideline for the course:

    • All the students registered for this course have to enroll in Moodle
    • Students can find all the course materials from Moodle.
    • All the students have to submit the soft copy of their "Assignment" in Moodle under  assignment section created here and for this they will be graded here.
    • One discussion or feedback forum is created under each of the lecture Students have to give their feedback on these forum and marks will be given for their feedback
    • Any announcement regarding the class will be posted on Moodle. So they have to keep themselves always active on Moodle.
    • All the quizzes and presentation will be held on face to face class and may be few of the class will be held on online (Moodle) and it will be announced before the class
    • The question pattern and the syllabus for the quizzes, midterm and final exam is given here under each of the section (quizzes, midterm and final)
    • There are midterm and final exam discussion forum under these sections where students can discuss with each other about their midterm and final exam syllabus, any problem regarding the exam etc.

    Aims and Objectives:

    • To Develop a general business vocabulary.
    • To Focus on the nature of business and its   environment.
    • To Have a reflection of contemporary trends in management, finance and   marketing.
    • To Have a strong practical focus and also covering latest    research studies in the field.

    Course Content:

    • Foundation of Business and Economics
    • Forms of Business ownership
    • Entrepreneurship, Franchising and small business
    • Social responsibility and business ethics
    • International Business
    • Fundamentals of Management
    • Human Relations And Motivation
    • Marketing Strategy

  • Lecture Module-01: Chapter-1: Foundation of Business and Economics


    Chapter-1: Foundation of Business and Economics

    Objectives of this lecture:

    To teach the students the necessity of studying business, definitions of basic elements of business, Functions of core people of the business.

    Lecture Outcomes:

    At the end of the session, participants will be able to:
    1. Explain the necessity of the Business
    2. Describe different parties involved in business operation

    Lecture Contents:

    Introduction: Welcome address, Rapport building, Layout/ content outline, Attendance, Pre-assessment
    Development:
    Section- A: Introduction to Business importance and basic concepts of Business
    Section- B: Different parties involved in business operation
    Conclusion: Recap main points
    Feedback & answer: Assessment of LOs (Quiz)


    • forum icon
      Concept Test-1 Forum
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      • Considering any business you know personally, describe the function of four types of people.
      • Write 200 to 300 words
      • Deadline: before the next chapter starts. Forum will be hidden after deadline


    • resource icon
      Chapter One (Part-1) : Foundation of Business and Economics File
      Students must
      Mark as done

  • Lecture Module-02: Foundation of Business and Economics


    Objectives of this lecture:

    To teach the students the different objectives of doing business, Types of natural resources for business and Types of Economic System in the world

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the different objectives of doing business and types of natural resources for business.

    2. Evaluate the classifications of Economic System in the world

    Lecture Content:

    Introduction: Welcome address, Bridging Topic, Attendance, Pre-assessment
    Development:
    Section- A:  Discuss the different objectives of doing business and types of natural resources for business.
    Section- B:  Discuss the classifications of Economic System in the world
    Section- C:  Problem solving


  • Lecture Module-03 | Chapter-2 | Forms of Business ownership


    Chapter-2: Forms of Business ownership 

    Objectives of this lecture:

    To teach the students the factors should be considered for selecting appropriate type of business ownership, understanding the definition, importance, advantages and disadvantages of sole proprietorship business

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the factors should be considered for selecting appropriate type of business ownership.

    2. Evaluate the advantages and disadvantages of sole proprietorship business.

    Lecture Content:

    Section- A
    Discuss the factors should be considered for selecting appropriate type of business ownership.
    Section- B
    Discuss the the advantages and disadvantages of sole proprietorship business.
    Section- C
    Problem solving


    • forum icon
      Concept Test-2 Forum
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      Make forum posts: 1

      • Considering your resources and skills, which type of ownership you will choose for starting any business? and why? Explain.
      • Write 200 to 300 words
      • Deadline: before the next chapter starts. Forum will be hidden after deadline



    • resource icon
      Chapter Two (Part-1) : Forms of Business Ownership File
      Students must
      Mark as done
    • lesson icon
      Quiz-1 | Fall-2024 Lesson
      Students must
      Mark as done

      Quiz 1: Date of Exam- Last week of August, 2024

      Syllabus: Chapter-1
      Assessment : Theory exam (in classroom)

  • Lecture Module-04 | Chapter-2 | Forms of Business ownership


    Objectives of this lecture:

    To teach the students the importance and types of Partnership business, Features of written partnership contract or deed, advantages and disadvantages of Partnership Business

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the importance and types of Partnership business, Features of written partnership contract or deed

    2. Evaluate the advantages and disadvantages of Partnership Business

    Lecture Content:

    Section- A
    Discuss the importance and types of Partnership business, Features of written partnership contract or deed
    Section- B
    Discuss the advantages and disadvantages of Partnership Business
    Section- C
    Problem solving


  • Lecture Module-05: Corporation Business


    Objectives of this lecture:

    To teach the importance and types of Corporation, advantages and disadvantages of Corporation Business

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the concept of Corporation and classification of Corporation business

    2. Evaluate the advantages and disadvantages of Corporation Business

    Lecture Content:

    Section- A
    Discuss the concept of Corporation and classification of Corporation business.
    Section- B
    Discuss the advantages and disadvantages of Corporation Business


  • Lecture Module-06: Entrepreneurship



    Objectives of this lecture:

    To teach the students the concepts of Entrepreneurship, Characteristics of growth oriented entrepreneur and Risks of entrepreneurship

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the concepts of Entrepreneurship and its importance.

    2. Understand the Characteristics of growth oriented entrepreneur and Risks of entrepreneurship.

    Lecture Content:

    Section- A
    Discuss the concepts of Entrepreneurship and its importance.
    Section- B
    Discuss the Characteristics of growth oriented entrepreneur and Risks of entrepreneurship.


  • Lecture Module-07: Franchising


    Objectives of this lecture:

    To teach the students the concepts of Franchising, types of participants in franchising contract, basic rules of franchising Contract, Advantage and Disadvantages of forming franchising business

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the concepts of Franchising, types of participants in franchising contract, basic rules of franchising Contract.

    2. Evaluate the Advantage and Disadvantages of forming franchising business.

    Lecture Content:

    Section- A
    Discuss the valuation of unsold stock of Joint venture concepts of Franchising, types of participants in franchising contract, basic rules of franchising Contract.
    Section- B
    Discuss the Advantage and Disadvantages of forming franchising business.
    Section- C
    Problem solving


  • Lecture Module-08: Social responsibility and Business ethics


    Objectives of this lecture:

    To teach the students the Concepts Social Responsibility, Classifications of Social responsibility, how to maintain responsibility towards consumers

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the Concepts Social Responsibility, Classifications of Social responsibility.
    2. Understand how to maintain responsibility towards consumers

    Lecture Content:

    Section- A
    Discuss the Concepts Social Responsibility, Classifications of Social responsibility
    Section- B
    Discuss how to maintain responsibility towards consumers .
    Section- C
    Problem solving


    • resource icon
      Study Material: Chapter 4 (PPT) Social Responsbilities of Business File

       Chapter 4 (PPT) Social Responsbilities of Business

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      QUIZ-2 | Fall-2024 Assignment
      Students must
      Mark as done

      Quiz 2: Date of Exam- 2nd week of September, 2024

      Syllabus: Chapter 2 & 3
      Assessment: Theory exam (in classroom)
      Marks: 15


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      Midterm | Fall-2024 Assignment
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      Mark as done

      Midterm Syllabus: Fall-2024

      Chapter 1: Foundation of Business and Economics
      Chapter 2: Forms of business ownership 
      Chapter 3: Entrepreneurship and Franchising
      Chapter 4: Social responsibility
      Question Format:
      You have to answer Five broad questions (No Option)

  • Lecture Module-10: International Business


    Objectives of this lecture:

    To teach the students why firms conduct international business, basic concepts of international business.

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand why firms conduct international business, basic concepts of international business.

    Lecture Content:

    Development:
    Section- A
    Discuss why firms conduct international business, basic concepts of international business. 
    Section- B
    Problem solving


    • forum icon
      Concept Test-5 Forum
      Students must
      Mark as done

      • Explain the basic concepts of international business.
      • Write 200 to 300 words
      • Deadline: before the next chapter starts. Forum will be hidden after the deadline


  • Lecture Module-11: Barriers to international business

    Objectives of this lecture:

    To teach the students the barriers to international business, how cultural difference affect doing international business

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the barriers to international business, how cultural difference affect doing international business

    Lecture Content:

    Section- A
    Discuss the barriers to international business, how cultural difference affects doing international business.
    Section- B
    Problem solving


  • Lecture Module-12: Approaches to involve in international business

    Objectives of this lecture:

    To teach the students approaches to involve in international business

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the approaches to involve in international business

    Lecture Content:

    Section- A
    Discuss the approaches to involve in international business
    Section- B
    Problem solving


  • Lecture Module-14: Functions of Management


    Objectives of this lecture:

    To teach the students the concepts of management, primary functions of management

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the concepts of management and primary functions of management

    Lecture Content:

    Section- A
    Discuss the concepts of management and primary functions of management
    Section- B
    Group presentation


    • resource icon
      Study Material: Chapter 7 (functions of Management) File

      Chapter 7 (functions of Management)

    • forum icon
      Concept Test-6 Forum
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      Make forum posts: 1

      • Explain Five functions of Management
      • Write 200 to 300 words
      • Deadline: before the next chapter starts. Forum will be hidden after the deadline


  • Lecture Module-15: Levels of Management

    Objectives of this lecture:

    To teach the students the managerial hierarchy, functions of three levels of management

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the managerial hierarchy and functions of three levels of management

    Lecture Content:

    Section- A
    Discuss the managerial hierarchy, functions of three levels of management.
    Section- B
    Problem solving


  • Lecture Module-16: Roles and Skills of Management

    Objectives of this lecture:

    To teach the students the three roles of manager and skills needed for managers

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand three roles of manager.
    2. Understand various skills needed for managers

    Lecture Content:

    Section- A
    Discuss three roles of manager.
    Section- B
    Discuss various skills needed for managers.
    Section- C
    Problem solving


  • Lecture Module-17: Human Relations and Motivation


    Objectives of this lecture:

    To teach the students the concept of Motivation, Extrinsic reward, intrinsic reward, Hawthorne studies

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the concept of Motivation, Extrinsic reward, intrinsic reward and lessons learned from Hawthorne studies

    Lecture Content:

    Section- A
    Discuss the concept of Motivation.
    Section- B
    Discuss the Extrinsic reward, intrinsic reward
    Section- C
    Discuss the lessons learned from Hawthorne studies


  • Lecture Module-19: Macgregor’s Theory X and Theory Y

    Objectives of this lecture:

    To teach the students the details of Mcgregor’s Theory X and Theory Y

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the details of Mcgregor’s Theory X and Theory Y

    Lecture Content:

    Section- A
    Discuss the Macgregor’s Theory X and Theory Y
    Section- B
    Problem solving


  • Lecture Module-20: Herzberg’s Two Factor Model of Motivation

    Objectives of this lecture:

    To teach the students the details of Herzberg’s Two Factor Model of Motivation

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the details of Herzberg’s Two Factor Model of Motivation

    Lecture Content:

    Section- A
    Discuss the details of Maslow’s need Hierarchy
    Section- C
    Problem solving


  • Lecture Module-21 and 22: Marketing Strategy


    Objectives of this lecture:

    To teach the students definition of Marketing, its importance and activities, various concepts of Marketing

    Lecture Outcomes: 

    At the end of the session, participants will be able to:

    1. Understand the definition of Marketing, its importance and activities, various concepts of Marketing

    Lecture Content:

    Section- A
    Discuss the definition of Marketing, its importance and activities.
    Section- B
    Discuss the various concepts of Marketing

  • Chapter: Stakeholder Relationships, Social Responsibility, and Corporate Governance

    Learning Outcomes:

    • Relationships and Business
    • The Stakeholder Interaction Model
    • Social Responsibility and the Importance of Stakeholder Orientation
    • Social Responsibility and Ethics
    • Corporate Citizenship
    • Corporate Governance
    • Implementing a Stakeholder Perspective

  • Final Exam | Fall-2024

    Final Exam Syllabus

    Chapter 6: International Business

    Chapter 7: Management

    Chapter 10: Motivation

    Chapter 13: Marketing Strategy

    Assessment: 5 Broad questions (8 marks X 5) 40 Marks


  • Presentation Task | Spring-2025

    Name of Presentation: Business Plan

    Submit a Poster (art paper) containing the key points of the business plan. [5 marks]

    Prepare power point presentation slides (12-15): [8 marks)]

    1. Cover Slide: Course Name & Code, Group Name, Group Members Name and Roll, Section, Semester
    2. 2nd Slide: Business Idea (details of the product/business idea)
    3. 3rd Slide: Innovative brand name, brand logo and brand slogan (3-6 words slogan)
    4. 4rd and 5th Slide: Target Customers Profile, Products description/ strategy (USP)
    5. 6th and 7th Slide: Pricing Strategies of the products
    6. 8th and 9th Slide: Promotion Strategies (A short campaign plan to attract customers)
    7. 10th and 11th Slide: Distribution Strategies (showroom, shopping center, online etc.)