Section outline

  • Welcome to the course "Principles of Marketing"

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    "Business has only two functions-' Marketing and Innovation"- Milan Kundera

        

    Welcome Speech!

    Dear students, a very warm Welcome to my course. Welcome to the amazing journey of learning. It is always my pleasure to walk with you. It will be a two way journey. I will try to share my experiences with you and also I will learn new things from you. As I always believe that my students are always too many steps ahead of me and I feel proud of that. So, let’s start............. :)

                                                                                         

  • Industry Engagement

    • assign icon
      Submit a pdf file for Industry Engagement Assignment

      Submission Deadline: 21 March, 2025

      First, create a word file containing following items:

      1. Subject name:
      2. Subject Code:
      3. Semester:
      4. Batch:
      5. Section:
      6. Group Members information (Name and roll)
      7. Industry Name (visited): 
      8. Short description of the Industry visited: Product/Service details, Customer categories, 
      9. STP and Marketing Mix (4p) of the Industry visited
      10. Link (anyone can view) of Video recording of the interview (4-5 minutes): Upload the video recording in google drive (setting change to anyone can view), create the link and copy paste here.
      11. Images of industry visit: Copy and paste photos in the word file with short description (minimum 10 photos of group members onsite industry visit).
      12. Convert the word file into PDF
      13. upload here
      14. Later, presentation will be taken based on this industry visit.
    • assign icon
      Submit your PPT Slide for Presentation (1 PPT file from Each Group) Assignment

  • Introduction

                                                                  


    Why do we study "Marketing"????

    Marketing is more than a concentration within a business major. More accurately, it describes a collection of skills that are useful in any career. As a professional discipline, marketing is a vital function of any business’ operation. It explores customer perceptions and journeys as primary sources of profit. It also utilizes various data to make smart and insightful business decisions.On a broader scale, marketing skills transcend the business world and are used in many careers. Even outside of a traditional marketing role, people benefit from knowing the fundamental values that connect people, brands, and businesses.


    Course Objectives: 

    Marketing is one of the most dynamic fields within the management arena. So continuous improvement is required for business students regarding this field. The purpose of this course is to help students to understand the basic nature of  marketing, market situation and identification of marketing strength & weakness


    Course Contents:

    Part 1 : Understanding Marketing and the Marketing Process.


    A. Marketing in a changing world.[Chapter 1] 

    B. Strategic Planning and the Marketing process.[Chapter 2] 

    C. Marketing Environment.(Chap 3)


    Part 2: Developing Marketing Opportunities and Strategies.
    A. Marketing research and Information system. [Chapter 4]. 

    B. Consumer Market and Consumer Buyer Behavior.

    C.Market Segmentation ,Targeting and Positioning.[Chapter 8]


     Part 3: Developing the Marketing Management
     A. Product, Service and Branding Strategy. [Chapter 9].

    B.  New Product Development and PLC Strategies. [Chapter 10].

    C. Pricing Approaches and Strategies.[Chapter 11 &12].

    D.  Distribution Channel [Chapter 13].

    E. Integrated Marketing Communications strategies. [Chapter 16 & 17].

    F. Advertising, Sales promotion and Public relation.
     


     




  • Guidelines for the Online Learners

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  • Announcement





  • Attendance Matters


    Dear Students, 

    Yes, attendance matters. It proves your punctuality, your engagement with the class. Also it shows your positive attitude toward learning. Moreover, if you attend all the classes of a semester, you will get 7 marks. And last not the least, your presence in the class always give me utmost satisfaction and encouragement. Thank you.


  • Marketing:Creating Customer value and Engagement

    Highlighted



    Learning Objectives:

    To know the steps in the marketing process.
    To explain the importance of understanding the marketplace and customers.
    To identify the key elements of a customer value driven marketing strategy.
    To describe customer relationship management.

    Learning Outcomes:
    Able to know the steps in the marketing process.
    Able to explain the importance of understanding the marketplace and customers.
    Able to identify the key elements of a customer value driven marketing strategy.
    Able to describe customer relationship management.

    Learning Contents:
    What is Marketing?
    Marketing Process
    Core concepts of marketing
    Customer value driven marketing strategy
    Managing customer relationship
    Building right relationship with right customer.


  • For Quiz-01


    Date: First week of February
    Time: Class Time
    Duration: 20 minutes
    Full marks: 15


    Syllabus: 

    Chapter 01 & 02

    Instructions:

    i) Do not copy from other.

    ii) Submit your script within the time limit.

    iii) Make sure your answer is different from others (in case of subjective questions).

    iv) Remember there is no retake for quizzes.

    v) Before attending the exam, try to ensure a backup/uninterrupted internet connection.



  • Company and Marketing Strategy: partnering to Build Customer Relationships



    Learning Objectives:

    To know company wide strategic planning.
    To discuss how to design business portfolio and develop growth strategies.
    To identify marketing's role in strategic planning.
    To describe the elements of a customer driven marketing strategy.

    Learning Outcomes:

    Able to know company wide strategic planning.
    Able to discuss how to design business portfolio and develop growth strategies.
    Able to identify marketing's role in strategic planning.
    Able to describe the elements of a customer driven marketing strategy.


    Learning Contents:

    Company wide strategic planning
    Building customer Relationship
    Marketing strategy and marketing mix
    managing the marketing effort
    Measuring and managing return on marketing investment


  • Analyzing the Marketing environment

    Analyzing the Marketing Environment (Chapter-03)





    Learning Objectives:
    To describe the Environmental forces.
    To explain how changes in the demographic and economic environments affect marketing decision.
    To discuss how companies can react to the marketing environment.


    Learning Outcomes:
    Able to describe the Environmental forces.
    Able to explain how changes in the demographic and economic environments affect marketing decision.
    Able to discuss how companies can react to the marketing environment.


    Course contents:
    Marketing Environment
    Micro Environment
    Macro environment
    Responding to the Marketing Environment.


  • Customer markets and customer buyer behavior

    Consumer Markets and Consumer Buyer Behavior

    Learning objectives:

    After studying this chapter, the students should be able to:
    - Define the consumer market and construct a simple model of consumer buyer behavior
    - Name the four major factors that influence consumer buyer behavior
    - List and define the major types of buying decision behavior and the stages in the buyer decision process
    - Describe the adoption and diffusion process for new products


    Learning Outcomes:
    1.Able to understand the behavior of consumers.
    2.Able to make some strategies to realize the purchasing tendencies of consumers.
    3. Able to have some ideas to build profitable relationship with the customers.


    Learning Contents:
    Definition of consumer behavior
    Factors influence buying behavior
    Buying decision behavior and stages
    Adoption Process for new products.


  • 2nd Quiz



    Syllabus:

    • Chapter 03- Analyzing The Marketing Environment
    • Chapter 05- Consumer Market and Consumer Buyer Behavior 

    Total Marks: 15

    Time Limit: 20 minutes

    Date: 09.03.2023

    Starting Time: 10:00 pm

    i) Do not copy from others

    ii) Try to submit within the time limit

    iii) Make sure that your answer is different from others (In case of descriptive questions)


  • Mid-term Examination


    Syllabus:

    • Chapter-01
    • Chapter-02
    • Chapter-03
    • Chapter-05

    Time and other instructions:

    Total marks: 25

    The exam of Principles of Marketing will be held according to the exam schedule (on 08.11.2020 at 12:00pm).

    There will be two parts of mid-term exam.

    1st part- MCQ/True-False/Short Question/Fill in the gaps (Time limit 20 minutes and exam will open for 30 minutes)- 10 marks

    2nd part- Creative/Case/Analytical questions (Time limit 1.5 hours and exam will open for 2 hours)  - 15 marks

    At first you have to attend the 1st part (objective type questions) and then time for 2nd part will be started.

    Please note:

    # Your answer must be clear, short and relevant to the question.

    # You have to submit your answer by writing in BLC. Try hard to not to attach any file. 

    # If you need to attach file in case of any urgency for any question, please submit PDF file only. Please do not attach more than one file. (But I’m repeating, please try hard to not to attach any file to avoid problems at the time of submission). 

    # You are not allowed to send your answer by any other platform (like email, google classroom etc). You have to submit it in BLC only.

    # Make sure that you have accounts clearance for the final examination. I will check that from the system before the final examination.

    # Avoid any kind of plagiarism, cheating/copying. It will carry negative marking.


  • Customer driven marketing strategy

    Learning Objectives:
    After studying this chapter, the students should be able to:
    - Define the major steps in designing a customer driven marketing strategy
    - Define market segmentation, targeting, differentiation and positioning
    - List and discuss the major bases for segmenting consumer and business markets
    - Explain how companies identify attractive market segments and choose a market targeting strategy
    - Discuss hoe companies differentiate and position their products for maximum competitive advantages


    Learning Outcomes:
    1. Able to understand the importance of applying customer value driven Strategies.
    2. Able to know how to to divide markets into meaningful customer group.
    3.Able to evaluate which consumer group can we serve.
    4.Able to have some understanding regarding creating customer offerings.
    5.Able to recognize the how to position the offerings in the minds of consumers.


    Learning Content:
    1. Bases of Segmentation.
    2. Ways of Targeting.
    3.Strategies of Positioning.


     


  • 3rd Quiz




    Notice on 3rd quiz

    Dear Students,

    3rd quiz will be held on:

    For Section 63-A: 08.06.2023

    For Section 63-B: 06.06.2023

    For Section 63-C: 08.06.2023

    Time and room no: Quiz will be held in the schedule class of that specific day.

    Syllabus: Chapter 7 (Customer driven Marketing Strategy: Creating value for Target customers)

    Total Marks: 15

    Time: 25 minutes 

    i) Do not copy from others

    ii) Try to submit within the time limit

    iii) Make sure that your answer is different from others (In case of descriptive questions)




  • Assignment........Submit Here


    Topic: 

    The students have to present some concepts of marketing in relation with Industry application.

    Instructions (Assignment):

    • Assignment has 5 marks
    • Avoid plagiarism
    • It will be group assignment. Each group will be formed with 5 members.
    • Assignments will not be accepted later than the due date.



  • Presentation........Submit Here


    Instructions (Presentation):

      • Presentation has 8 marks.
      • On the basis of the assignment, you have to prepare PowerPoint slides. 
      • You have to present the topic by yourself on the due date in the classroom.
      • Avoid Plagiarism.
      • Marking of presentation will be individual.


    • assign icon
      Please submit your presentation here. Assignment
      Students must
      View
      Make a submission

      Until you submit your presentation slides here, I won't be able to update your presentation marks in the portal. 

      Please do not share any link. Just upload the presentation file. Make sure that your group members'' name and ID are clearly visible. 



  • Products, Services and brands: Building customer value



    Learning Objectives:

    After studying this chapter, the students should be able to:
    - Define product and the major classifications of products and services
    - Describe the decisions companies make regarding their individual products and services, product lines, and product mixes
    - Discuss branding strategy
    - Identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require 


    Learning Outcomes:
    1.To apprehend how to deliver superior customer value.
    2. To study how companies develop and manage products,service and brands.
    3. To have some initial understanding of Branding.


    Learning Contents:
    1.Types of Products.
    2. Characteristics of Service.
    3.Branding strategies.



  • New-product development and product life cycle strategies



    Learning Objectives:

    After studying this chapter, the students should be able to:
    - Explain how companies find and develop new product ideas
    - List and define the steps in the new product development process and the major considerations in managing this process
    - Describe the stages of the product life cycle and how marketing strategies change during the products life cycle.
    - Discuss two additional product issues


    Learning Outcomes:
    1. Able to know how companies find and develop new product ideas.
    2.Able to understand the steps in the new product development process.
    3. Able to describe the stages of the product life cycle and how marketing strategies change during a product life cycle.


    Learning Contents:
    1. Steps in the new product development process.
    2. stages of the product life cycle


  • Pricing: Understanding and capturing customer value



    Learning Objectives:
    1.To know about the meaning of price.
    2. To understand the major pricing strategies.
    3. To gain some ideas about new product pricing strategies.
    4.To recognize product mix pricing strategies.
    5. To know the techniques of Price adjustment strategies.


    Learning Outcomes:
    1.To know about the meaning of price.
    2. To understand the major pricing strategies.
    3. To gain some ideas about new product pricing strategies.
    4.To recognize product mix pricing strategies.
    5. To know the techniques of Price adjustment strategies.


    Learning Contents:
    1. Meaning of price.
    2. Major pricing strategies.
    3.New product pricing strategies.
    4. Product mix pricing strategies.
    5. Price adjustment strategies.

  • Marketing channels: Delivering customer value




    Learning Objectives:
    After studying this chapter, the students should be able to:
    - Explain why companies use marketing channels and discuss the functions these channel perform
    - Discuss how channel members interact and how they organize to perform the work of the channel
    - Identify the major channel alternatives open to a company
    - Explain how companies select, motivate and evaluate channels members

    Learning Outcomes:
    1.Able to understand supply chain and value delivery network
    2. Able to know about channel Behavior and Organization.
    3. Able to have some idea about channel Behavior and Organization.

    Learning contents:
    1.Supply chain and value delivery network
    2. Channel Behavior and Organization.
    3. Channel Behavior and Organization.


  • Engaging Consumers and Communicating customer value


    Learning Objectives:
    After studying this chapter, the students should be able to:
    - Define the five promotion mix tools for communicating customer value
    - Discuss the changing communications landscape and the need for integrated marketing communications
    - Outline the communications process and the steps in developing effective marketing communications.

    Learning Outcomes:
    1. Able to have ideas about Promotion Mix.
    2. Able to know the ways of developing effective Marketing Communication.
    3. Able to understand how to apply the promotional strategies.

    Learning Contents:
    1.Promotion Mix.
    2.Developing effective Marketing Communication.
    3.Promotional strategies.


  • 4th Quiz


    Syllabus:

    All the topics we have covered after mid-term examination.

    Instructions:

    i) Do not copy from others

    ii) Try to submit within the time limit

    Date: 15.12.2020

    Quiz will start at 6:00 pm.

    Time: 15 minutes


    • quiz icon
      4th quiz
      Students must
      View

  • Final Examination



    Final: Total Marks 40 (Please read all the instructions very carefully)

     

    Syllabus:


    Only chapter-1, chapter-3 and chapter -5 will be excluded from the syllabus. The students have to cover rest of the chapters according to the syllabus.
     

    Time and other instructions:

    Final Exam will be started from 17.12.2020. The exam of Principles of Marketing will be held 24.12.2020 at 12.00 pm. Like mid-term examination, final examination will also be conducted through BLC.

    There will be two parts of the final examination.

    1st part- MCQ/True-False/Short Question/Fill in the gaps (20 minutes) - 15 marks

    2nd part- Creative/Case/Analytical questions (2 hours) - 25 marks

    At first you have to attend the 1st part (objective type questions) and then time for 2nd part will be started. For any confusion, please contact with me before the examination.

    Please note:

      # Your answer must be clear, short and relevant to the question.

    # You have to submit your answer by writing in BLC. Try hard to not to attach any file. Because there is a size limit (10 MB) and you could face problem if your file is larger than that.

    # If you need to attach file in case of any urgency for any question, please submit PDF file only. Please do not attach more than one file. (But I’m repeating, please try hard to not to attach any file to avoid problems at the time of submission). 

    # Make sure that you have accounts clearance for the final examination. I will check that from the system before the final examination.

    # Avoid any kind of plagiarism, cheating/copying. It will carry negative marking.

    For any confusion, please contact with me and make it clear before the examination.

    All the best!