Environmental Impact Assessment (Summer 25)

Consumer satisfaction is the most important consideration in modern marketing practices. In general words, consumer behavior involves the purchasing and other consumption-related activities of people engaging in the exchange process. So if a marketer wants to win the choice of the target consumer, they have to have the ability to predict, analyze, understand, and satisfy the need, want and demand of that particular market. Otherwise, all of their efforts will turn into a vein. In this view, the knowledge of consumer behavior  carries high significance for a business student of a country like Bangladesh.