Section outline
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Welcome to Spring-2021 (semester) , I hope every one is safe and stay with good health. Despite the global cricis of COVID-19 pandemic the whole world is stunned, But we might able to sustain or we shall fight for sustain. I wish you can feel enthusiastic about your future studies but I also there is huge challenges. We daffodil university whole management committed to support you. I strongly believe problems create opportunities and make us more stronger, So, continue and complete your Programmes (Degree) we always with you to support guide you to building a better future and more sustainable world. I Hope you will learn and enjoy this course. Wish you the good health and safe life. Take care yourself and your family.
Welcome to Entrepreneurship Development Spring-2021
Course Information:
Course title: ENTREPRENEURSHIP DEVELOMENT
Course Code: BUS 304
Course Instructor/Teacher/Captain:
Course Teacher: M Abdur Rahman
Designation: Asst. Professor
Email. rahman@diu.edu.bd
Contact:
Cell No. 01713-493049
Whatsapp: +60123875857
Email. rahman@diu.edu.bd
Course Objective
This course aims to assist students to develop and understand some theoretical and experimental knowledge of startup, developing new business and leadership.
The main goal of the programs is to develop participants' professional mobility and opportunities, and in particular to master and leverage digital advances. In a fast-paced environment, understand how these skills can identify, analyze and utilize opportunities to assure their success and progress. Also take full advantage of digital transformation, manage stakeholders and develop communication skills, surf diversified and emerging market growth and know how to sustain and survive in the market.
Understand the basics of business law, business formation, lead in a responsible way with a humanitarian approach, reconcile business and social responsibility, find creative problem-solving way, effectively discuss, communicate effectively, Learn fundamental financial knowledge, budget and money management.
Course Outcome
Upon completion of this course, students will be able to learn; The real meaning of Entrepreneurs, the importance of the entrepreneur, the qualities and profile of a successful entrepreneur, the effectiveness and importance of an entrepreneur in the society and the state. Understand the differences between entrepreneurs, startups, traders and promoters, how to identify entrepreneurs issues and problems.
To recognize the nature of the business and its impact on the internal relationship between business and leadership and demonstrate the role of communication, skills and knowledge.
Identify the role, responsibility and nature successful entrepreneurs, The innovation, commercial application, understanding the effectiveness of the entrepreneurial activities. Being able to develop business ideas and build them as self-driven individuals.
Identify personal attributes that enable best use of entrepreneurial opportunities explore entrepreneurial leadership and management style.
Course Module/Syllabus
- Fundamental of Entrepreneurship/ Perspective
- From the Idea to opportunity: Brainstorming & Idea Generate
- Defining Business Concept
- Product and service planning
- Management, Operational planning
- Marketing planning: Industry & Competitions
- Marketing Analysis and Penetration
- Financial Planning and Budget
- Factors Effecting Entrepreneurial growth
- A Complete Business plan
- Creating and Starting new Venture
- Managing Growth
Course Assessment
Assessment category
Marks
1
Attendance
7%
2
3 Quiz each 5 mark ( 3*5)
15%
3
Midterm Exam
25%
4
Assignment & Presentation
13%
5
Final Exam
40%
Total
100%
Learning Resource
I Uploaded all the modules Power point templates (PPT), notes and material as per module, and for additional notes also uploaded Text book, reference books and some other extra note and journal too.
Text Book: Entrepreneurship By Robert D. Harish, Michel P. Peter and Dean A. Shepherd
Reference Book: Entrepreneurship Development by SS Khanka-
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SECTION-A Class Schedule
Monday- 11:30am to 12:50pm
Wednesday-11:30am to 12:50pmSEC-AGoogle Class Link: https://meet.google.com/zon-aumr-czy
SECTION-B Class Schedule
Tuesday- 1:00pm to 2:20pm
Thursday-1:00pm to 2:20pm
SEC-B Google Class Link: https://meet.google.com/bdn-zupo-zca
- Fundamental of Entrepreneurship/ Perspective
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Module Name: Fundamental of Entrepreneurship
Module Outline
- Definition of Entrepreneurship
- The Nature and characteristic of Entrepreneurship
- Entrepreneurship concept
- Entrepreneurship roles influence
- Economical influence
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Find at least 5 to 7 key words from Course objective and outcome and explain it by your own understanding.
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Send by group leader (Business name/company name members ID)
Example:
Group: Proposed Business: XYX (Pvt) Ltd.
Business Idea: Opening a baby care centre
Mr. ABC - 172-11-0000 (Leader)
Mr. ABC - 172-11-0000
Ms. ABC - 172-11-0000
Ms. ABC - 172-11-0000
- Definition of Entrepreneurship
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Module name: From Idea to Opportunity:Brain Storming and Idea Generation
Module Outline
- Creativity and the Business
- Thinking and Brainstorming new idea
- Identify Opportunity
- Understand the trend of Business
- Rocket Pitch and new Idea
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Business plan-Guideline- Template
How to do a business plan (Guideline)
- Executive summary - [Context- idea-Company mission-vision-objective]
- Business description - [Overall Description]
- Business environment analysis
- Industry background
- Competitive analysis- [Market study-research-SWOT-Matrix analysis ]
- Operations plan [Organisational Plan and strategy i. Business Model ii. Business Strategy]
- Market analysis
- Marketing plan
- Management summary - [Management Structure i. Organisation chart ii. Roles and responsibilities]
- Financial plan [Revenue model- i. Invest plan ii. Return on Investment]
- Execute and Exhibits
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Module name: Business concept, Innovation, Marketing Management & E-Commerce
Module Outline
- Generate Idea
- Decision Making
- Marketing strategy and method
- Business and Information Technology
- E-commerce, B2B, B2C, C2C
- Theory of business cycle
- Four stages and characteristic of business cycle
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Module name: Product and Service Planning
Module Outline
- Definition the product & service
- Select your product/service
- Stage development
- Complete legal procedure
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- Definition the product & service
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Module name: Management, Operational Planning, strategy & Marketing
Module Outline
- Market & competition
- Implement new strategy
- Sustain In the market
- Operational issues
- Create organisational strategy & Plan
- Marketing, supply chain
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- Market & competition
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Marketing planning: Industry & Competitions
Learning Objective and outcome
- Develop Marketing Plan
- Industry and competition
- Identify types of competition
- Create Industry profile
- Analyse market
- Marketing mix and strategy
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- Develop Marketing Plan
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MID-TERM EXAMINATION SPRING-2021
Date 13/03/2021
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Module name: Market Planning & Strategy: Penetration
Module Outline
- Create a Brand for your Business
- Consider Effective way to reach target market
- Develop a plan to penetrate the market
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- Create a Brand for your Business
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Module name: Financial plan and Structure
- Module outline
- Source of funding
- Budget
- Manage fund
- Management account /Financial account
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- Module outline
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Managing Growth and Sustaining in Business
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Complete the Business Plan and review for presentation
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Final Project /Presentation (GROUP)
Section--A Time : 11:00 Am Date 14/4/2021
Section--B Time : 12: 00Pm Date 15/4/2021
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Class lectures Section-A
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Class Lecture record
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Semester assessment Spring
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