Goodwill is an intangible asset on the acquiring company's balance sheet under the long-term assets account. Goodwill is considered an intangible or non-current asset because it is not a physical asset like building or equipment.
Goodwill is an intangible asset on the acquiring company's balance sheet under the long-term assets account. Goodwill is considered an intangible or non-current asset because it is not a physical asset like building or equipment.