Marketing for Hospitality and Tourism guides you down the intriguing, discovery-laden road to learning
marketing. It is our goal to help you master the basic concepts and practices of modern hospitality marketing
in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance
among the “three pillars” that support the book: theories and concepts, practices and applications, and pedagogy.
Exceptional dining room service is based
on two fundamental principles: technical proficiency and hospitality/emotional
intelligence. This course provides students with the skills and knowledge for
the serving of guests in a restaurant environment. The students are the food
and beverage service providers of the operation, integrating both real and
simulated exercises to build competency and efficiency in their practice.