The "Principles of Marketing" course is designed to provide students with foundational knowledge of marketing principles and their application in the textile industry. It emphasizes the development, evaluation, and implementation of marketing strategies, tools, and market research to enhance decision-making and planning within textile organizations. Through lectures, discussions, and assignments, students will explore topics such as core marketing concepts, consumer behavior, global marketing strategies, and the integration of marketing with other business functions, equipping them to apply branding and promotion techniques in both local and international markets.
- Teacher: Arafat Hosain Neloy
Skill Level: Beginner