Course Objectives:

The course will equip the students with necessary knowledge on:

Ø  Advocacy and campaign on health and population problem and family planning programmes in Bangladesh

Ø  Demographic profile of Bangladesh and the implication of population explosion; National Population Policy, Action and Strategies; Aspects of population information, education, communication and research; Cultural aspects of communication on health and population issues

Ø  Contemporary media responses and behaviour change communication (BCC) 

Learning outcomes

Course Contents

-Knowledge on national population: facts, figures & realities

-  Perception and perspectives on national and international population planning

-   Knowledge of addressing population and health issues for development and quality enhancement of services

- Preparation of communication campaign materials on health and population issues

Communication and its relevance with Health and Population Issues

Population of Bangladesh: Overview Population and Development

Cultural aspects on health and population Reviewing issues of health, population and communication

Cultural aspects on health and population: PEN 3 Model analysis

Behavior Change Communication (BCC) through mass media and interpersonal communication Communicating Health Issues: HIV/AIDS Guidelines for HIV/AIDS Reporting Communicating Health Issues: Reproductive Health

Communicating Health Issues: Drug prevention Media responses on health, population and development issues

Communicating Arsenic Mitigation of Ground Water

Communication Campaign Strategy on health/population issues

Preparation of Health and Population

communication Campaign materials

RECOMMENDED BOOKS

Everett M. Rogers- Communication Strategies for Family Planning

Collins O. Airhihenbuwa - Health and Culture: Beyond the Western Paradigm

M. Golam Rahman – Communication in Bangladesh: Media Response and Campaign Strategy

P.T. Piotrow, D.L. Kincaid, Jose G. RimonII, & W. Rinehart – Health Communication