To operate the Blended Learning Center(BLC) at optimal level, maintenance will be performed every day at 8:30 AM and at 5:00 PM regularly which can take up to 30 minutes. Please consider scheduling your activity in the BLC platform accordingly.
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Marketing for Hospitality and Tourism guides you down the intriguing, discovery-laden road to learning
marketing. It is our goal to help you master the basic concepts and practices of modern hospitality marketing
in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance
among the “three pillars” that support the book: theories and concepts, practices and applications, and pedagogy.