Marketing for Hospitality and Tourism guides you down the intriguing, discovery-laden road to learning
marketing. It is our goal to help you master the basic concepts and practices of modern hospitality marketing
in an enjoyable and practical way. Achieving this goal involves a constant search for the best balance
among the “three pillars” that support the book: theories and concepts, practices and applications, and pedagogy.
This course is about the rules and regulations used in lodging, food service and entertainment industry to ensure security to tourists and the service providers.
The course provides the reader a global perspective of the travel and tourism industry in it's various manifestations. It attempts to cover the nature, structure, organization, marketing and promotion of the global tourist industry and it's impact on various economic, social and cultural aspects on host countries.