- Teacher: Tanheem Farhan
Skill Level: Beginner
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BA Spring 2022
Today information and communication technology (ICT) can be regarded as a fundamental needs for running the business smoothly. That’s why businesses invest in ICT widely and apply it for increased productivity and employee morale. ICT is required for producing valuable information overtime that is needed in virtually every field of human thought and action. ICT is useful for not only in business world but also in individual level. At a personal level, if one possesses high quality information he/she can take advantage of his/her future career opportunities and can be better equipped to make other personal decisions. That’s why the smartest person is one who acquires more knowledge than others. As we are moving through fourth industrial revolution, people in all walks of lives need to know about computers. If businesses want to function effectively in an information rich-society, it is necessary to use ICT.
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Course Objectives For any company or organization to have success financially it must have a desirable product. This product must be of need to a large proportion of the general public. Advertising, using all available media outlets, should get the message across. But the most important link after the manufacturing and advertising is the sales and retail management including salesperson/sales representative - The person who actually sells the product to the consumer. Without him, the financial/corporate world would come to a halt! Sales and Retail Management is a business discipline that focuses on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of goods and services and resulting profit drive most commercial business.
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