Course Objectives

For any company or organization to have success financially it must have a desirable product. This product must be of need to a large proportion of the general public. Advertising, using all available media outlets, should get the message across. But the most important link after the manufacturing and advertising is the sales and retail management including salesperson/sales representative - The person who actually sells the product to the consumer. Without him, the financial/corporate world would come to a halt! Sales and Retail Management is a business discipline that focuses on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of goods and services and resulting profit drive most commercial business.