DIU-BLC
Sales and Retail Management (Fall 2022)
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General
Introduction :Sales and Retail Management
Announcements
FIRST QUIZ
Quiz-2
Quiz 4
Development and Role of Selling in Marketing
Development and Role of Selling in Marketing
Development and Role of Selling in Marketing
Case 1 on HungryNaki
Development and Role of Selling in Marketing
Case Study 2
Benarasi Saree: The Rise of the Fallen
CASE 3: Chorki: Spinning Happiness
The Case: Jute Industry in Bangladesh: Revival of the Golden Days of Golden Fiber
Case 4 Jute Industry in Bangladesh: Revival of the Golden Days of Golden Fiber
HungryNaki Answers
Benarasi saree industry of Bangladesh
CHORKI
Module Two: Consumer and Organizational Buyer Behavior
Consumer and Organizational Buyer Behavior
Sales responsibilities and preparation
Sales responsibilities and preparation
Sales settings
Sales settings
Sales forecasting and budgeting
Sales forecasting and budgeting
Personal Selling Skills
Personal Selling Skills
Direct marketing
Direct marketing
An overview of Strategic Retail Management
An overview of Strategic Retail Management
Assignment on the Case and presentation
Q & A on the Case study
Targeting Customers and Gathering Information
CH-3 Targeting Customers and Gathering Information
Shaping the modern retail in Bangaldesh
Quiz 3
Situation Analysis
Situation Analysis
Situation Analysis
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MKT 512 (DTA -223)
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Courses
DIU
Faculty of Business & Entrepreneurship
Master of Business Administration (MBA)
MBA Fall 2022
MKT 512 (DTA -223)
Summary
Sales and Retail Management (Fall 2022)
Teacher:
Dr. Tanvir Abir
Skill Level
:
Beginner