Health and Population Communication (Spring 2021)

Course Title: HEALTH AND POPULATION COMMUNICATION

Course Code: JMC518

Credit: 3

Total Marks: 100

Course Description: The course will focus on health and population problem and family planning programmes in Bangladesh and also shed light on the world situation of health and population. In this course the issues on health and population will be discussed with communication and cultural aspects. The following topics will be included in the course: Demographic profile of Bangladesh and the implication of population explosion; National Population Policy, Action and Strategies; Aspects of population information, education, communication and research; Cultural aspects of communication on health and population issues; Contemporary media responses and behaviour change communication (BCC) through mass media on nutrition, adolescent and sex education, drug prevention, arsenic mitigation, reproductive health, mother and child health and HIV and AIDS; Message development for population communication, motivation and campaign engaging

interpersonal and mass media channels.

Course Objectives:

The course will equip the students with necessary knowledge on:

Ø  Advocacy and campaign on health and population problem and family planning programmes in Bangladesh

Ø  Demographic profile of Bangladesh and the implication of population explosion; National Population Policy, Action and Strategies; Aspects of population information, education, communication and research; Cultural aspects of communication on health and population issues

Ø  Contemporary media responses and behaviour change communication (BCC) 

Ø  Message development for population communication, motivation and campaign engaging different forms of communication and networking platforms


Learning outcomes

Course Contents

-Knowledge on national population: facts, figures & realities

-  Perception and perspectives on national and international population planning

-   Knowledge of addressing population and health issues for development and quality enhancement of services

- Preparation of communication campaign materials on health and population issues

Communication and its relevance with Health and Population Issues

Population of Bangladesh: Overview Population and Development

Cultural aspects on health and population Reviewing issues of health, population and communication

Cultural aspects on health and population: PEN 3 Model analysis

Behavior Change Communication (BCC) through mass media and interpersonal communication Communicating Health Issues: HIV/AIDS Guidelines for HIV/AIDS Reporting Communicating Health Issues: Reproductive Health

Communicating Health Issues: Drug prevention Media responses on health, population and development issues

Communicating Arsenic Mitigation of Ground Water

Communication Campaign Strategy on health/population issues

Preparation of Health and Population

communication Campaign materials

RECOMMENDED BOOKS

Everett M. Rogers- Communication Strategies for Family Planning

Collins O. Airhihenbuwa - Health and Culture: Beyond the Western Paradigm

M. Golam Rahman – Communication in Bangladesh: Media Response and Campaign Strategy

P.T. Piotrow, D.L. Kincaid, Jose G. RimonII, & W. Rinehart – Health Communication

 

Population Center and Family Planning Division- Bangladesh National Population Policy (a brouchure)

Government of Bangladesh- A Communication Population Strategy for Bangladesh

W.B. Johnson, Dona J. Boguc et. al- Information, Education and Family Planning Communication and Family Study Center- Communication Family Planning to Rural Guatemala

University of Dhaka- Communication and Motivational Family Planning

ICDDRB- Behavioral Communication Change: New Concepts in Health and Population Sector


 

 


Skill Level: Beginner