Section outline


    • Lecture Objective:

      ·               After studying this chapter, you should able to

      ·               Describe the nature of motivation and its importance.

      ·               Identify and describe the major content perspectives on motivation.

      ·               Identify and describe popular motivational strategies.

      Lecture Outcome:

      From this lecture, students will be able to

      ·               Understand how management motivates their employees in the organization  

      ·               Understand the levels of need in the general and organizational perspective

      ·               Develop skills about the how to apply different strategies of motivation  

       Lecture Contents:

      The Nature of Motivation, The Needs Hierarchy Approach (Covered Maslow’s Hierarchy of needs and The ERG Theory), The Two Factor Theory, Individual   Human   Needs, Equity   Theory,  Alternatives Forms of Work Arrangements


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