LECTURE 2: The Importance of Business Report

Objectives of this lecture:

• effective business writing
  
• effective business communications
  
• research approaches and information collection
  
• developing and delivering effective presentations
  
• effective interpersonal communications

Lecture Outcomes: 

• skills that maximise team effectiveness
  
• good time management
  
• effective problem solving

Key Points

• Business communication is used to promote a product, service, or organization; to relay information within the business; or to deal with legal and similar issues.
• Failures of human communication can become amplified in professional settings. In business transactions, especially those involving large amounts of money, a small miscommunication can have devastating effects.
• Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects. It is needed because there are often multiple business associates that come into contact with a client.
• Barriers to clarity in communication include: complex messages, the withholding of information, ineffective communication throughout the chain of command, and lack of trust due to competition.

Key Terms

• communication: an instance of information transfer; a conversation or discourse
• miscommunication: an interaction between two parties in which information is not communicated as desired