Section outline



  • Learning Objectives:

    After studying this chapter, the students should be able to:
    - Define product and the major classifications of products and services
    - Describe the decisions companies make regarding their individual products and services, product lines, and product mixes
    - Discuss branding strategy
    - Identify the four characteristics that affect the marketing of a service and the additional marketing considerations that services require 


    Learning Outcomes:
    1.To apprehend how to deliver superior customer value.
    2. To study how companies develop and manage products,service and brands.
    3. To have some initial understanding of Branding.


    Learning Contents:
    1.Types of Products.
    2. Characteristics of Service.
    3.Branding strategies.