Section outline




  • Learning Objectives:
    After studying this chapter, the students should be able to:
    - Explain why companies use marketing channels and discuss the functions these channel perform
    - Discuss how channel members interact and how they organize to perform the work of the channel
    - Identify the major channel alternatives open to a company
    - Explain how companies select, motivate and evaluate channels members

    Learning Outcomes:
    1.Able to understand supply chain and value delivery network
    2. Able to know about channel Behavior and Organization.
    3. Able to have some idea about channel Behavior and Organization.

    Learning contents:
    1.Supply chain and value delivery network
    2. Channel Behavior and Organization.
    3. Channel Behavior and Organization.