Section outline
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Learning Objectives:
After reading this chapter, you will be able to answer the following questions:
- What are the unique features of e-commerce, digital markets, and digital goods?
- What are the principal e-commerce business and revenue models?
- How has e-commerce transformed marketing?
- How has e-commerce affected business-to-business transactions?
- What is the role of m-commerce in business, and what are the most important m-commerce applications?
- What issues must be addressed when building an e-commerce presence?
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Students mustMark as done
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Students mustMark as done
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Students mustMark as done
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Students mustMark as done
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Students mustMark as done
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