Conceptualization

Students of BRE always prefer to work in a Real Estate and related company (suppliers of Real Estate), Bank, Housing Financing Companies etc. with a vision to attain the top most position in a selected area. In addition, many of them nurture a dream to become an entrepreneur. Thus, they require an in-depth knowledge of company orientation and various marketing philosophy to independently operate a construction unit or own business. In particular, this course attempts to provide an in-depth insight of integrated marketing communication principles, theories and practices applicable to any industry in local and international market. At large, it would strengthen students knowledge about integrated marketing communication for any product and services in hyper competitive market environment with ample focus on local and international market with the highest ethical standards. In addition, students can learn the know-hows of developing innovative products from consumers perspective to create value and capture value proposition through entrepreneurship development. The knowledge gained from this course is holistic and applicable to any part of their career in any work area.

Objectives

The specific objectives of the course are:

This course is designed to provide a more in-depth understanding of marketing communications. Upon successful completion of this course, students will be able to

• • Identify and understand the major components of IMC and be

  • Familiar with prospects and constraints of each of them

  • Understand how IMC is being used by professionals in the market

  • Develop an IMC plan

  • Attain required skills to analyze actual business situations

Learning Outcomes

• Use a vocabulary of marketing terms correctly.
  
• Demonstrate the ability to critically evaluate a marketing program from consumer and marketing practitioner viewpoints, including consideration of ethical implications.
  
• Communicate clearly, in an organized fashion, the concepts of marketing in both oral and written work.
• Demonstrate an understanding of how marketing fits with the other business disciplines within an organization.