Course Instructions:

• All the students registered for this course have to enroll in Moodle
  
• Students can find all the course materials from Moodle.
  
• All the students have to submit the soft copy of their "Assignment" in Moodle under  assignment section created here and for this they will be graded here.
• One discussion or feedback forum is created under each of the lecture Students have to give their feedback on these forum and marks will be given for their feedback
  
• Any announcement regarding the class will be posted on Moodle. So they have to keep themselves always active on Moodle.

• There will be 3 quizzes and evaluation of quizzes will be based on “Average”. “No 

  Best One” will be applicable. There is no chance to retake of quiz once it has been missed.

• Try to submit all your assigned course work on time and avoid penalty for late submission.

Course Contents:

• Introduction to IMC
• Role of IMC, target marketing process: segmentation, target market, positioning
  
• Role of Ad Agencies, participants in the integrated marketing process: ad agency, client, media organizations
  
• Communication Process, basic model of communication
  

• Creative strategy in advertising

• Media planning and strategy

• Objectives and budgeting for the promotional program
  

Course Outcomes: It is expected that the students will attain a clear understanding of Integrated Marketing Communications and thus be ready to take up challenges in the outside world when encountered

Teaching Methods: 

During class, we will clarify and analyze text materials. Class sessions may include lectures, small group discussions, and student presentations. Students are encouraged to play active role with teacher. Your insights and skills are an important part of the learning process for the entire class. You will be expected to share your opinions, knowledge, experience, insights and reflections by contributing to the class.