Section outline

  • Objective of this lecture:

    To teach the students about Integrated Marketing Communication so that they can use the knowledge in their academic and professional career.



    Lecture Outcomes:

    • Understand the concept of IMC,
    •  In depth idea about various elements of promotional mix
    •  Understand Roles of promotional tools in marketing

    Lecture Contents:

    •  Introduce the concept of IMC
    • Introduce various elements of promotional mix
    •  Roles of promotional tools in marketing