Section outline

  • Objective:

    The objective of this chapter is to make the understand different Level of Market Segmentation, Bases for Segmenting Consumer Market, Market Targeting, so that they can apply this concepts in future. 

    Lecture Outcomes:

    At the end of the session participant will be able to:

    1.  Able to understand the concepts of Segmentation, targeting and positioning

    2. Able to explain the bases for segmenting consumer market.

    Lecture Contents:

    • Bases of Market Segmentation
    • Rationale of segmenting markets
    • Targeting and positioning  
    • Tools for positioning


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      Learning Material Chapter 2 ppt File

    • This video is about Positioning,segmentation and targeting.Go through this video this will give you idea about Positioning,segmentation and targeting. We will discuss about this topic elaborately  during class.



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      Multiple choice Interactive Content

      This is just an engagement game. It has nothing to do with the grading/scoring. This is just a fun activity.This is just simple  MCQ. You just need to select the correct answer this will help you to  assess your understanding of this chapter's concept. I will instruct you during the class also so don't worry.Lets see if you can choose the correct answer. 

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      Meet Recording URL
      Students must
      Mark as done

      Class on 21/10/2021