Section outline
-
Objective:
The objective of this chapter is to make students understand how companies organize for advertising and other aspects of integrated marketing communications.
Lecture Outcomes:
At the end of this chapter students will be able to understand how companies organize for advertising and other aspects of integrated marketing communications.Lecture Contents:
- Role of Ad Agencies
- participants in the integrated marketing process:
- ad agency, client, media organizations
-
This is just an engagement game. It has nothing to do with the grading/scoring. This is just a fun activity.This is just simple MCQ. You just need to select the correct answer this will help you to assess your understanding of this chapter's concept. I will instruct you during the class also so don't worry.Lets see if you can choose the correct answer.
-