Section outline

  • Objective of this lecture:

    To teach the students about different budgeting  techniques of promotional campaigns so that they can use the knowledge in their academic and professional career.

    Lecture Contents:

    • Differences between sales and communication objectives,
    •  Different budgeting approaches

    Learning Outcome:Upon completing this chapter,students will be able to:

    Understand differences between sales and communication objectives, understand different budgeting approaches.

    • resource icon
      Chapter 5 learning material ppt File
    • Students must
      Mark as done

      Go through this video. This video is about Marketing/sales objective. This will give you a brief idea about Marketing/sales objective.


    • hvp icon
      True/False Interactive Content

      This is just an engagement game. It has nothing to do with the grading/scoring. This is just a fun activity.This is just simple  True/False. You just need to select the correct answer this will help you to  assess your understanding of this chapter's concept. I will instruct you during the class also so don't worry.Lets see if you can choose the correct answer.