Section outline

  • Objective:

    Objective of this lecture is to make the students Understand the considerations involved in selecting a source or communicator of a promotional message.

    Learning contents:

    • Source Credibility
    • Source Attractiveness
    • The Use of Celebrities
    • Risks of Using Celebrities
    • Message Factors
    Learning outcome : After completing this chapter students are expected to Understand the considerations involved in selecting a source or communicator of a promotional message.



    • Go through this video. This video is about Advantages and disadvantages of Celebrity endorsement.


    • resource icon
      Learning material ppt File
    • hvp icon
      True/False Interactive Content

       This is just an engagement game. It has nothing to do with the grading/scoring. This is just a fun activity.This is just simple True/False.. You just need to select the correct answer this will help you to  assess your understanding of this chapter's concept. I will instruct you during the class also so don't worry.Lets see if you can choose the correct answer.

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Class on [30/11/2021]