Section outline
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Objectives:
To teach the students about Media planning and strategy so that they can use the knowledge in their academic and professional career to develop successful brand elements.
Learning contents:
- Basic terms and concepts in media planning,
- different scheduling techniques
- reach vs. frequency
Learning outcomes: After completing this chapter students are expected to have clear idea about Media planning and strategy
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This is just an engagement game. It has nothing to do with the grading/scoring. This is just a fun activity.This is just simple True/False. You just need to select the correct answer this will help you to assess your understanding of this Brand element concept. I will instruct you during the class also so don't worry.Lets see if you can choose the correct answer.