Section outline

  • Items Description  Remarks 
    Topic Topic 1-12 Topic 1-8 (30%) Topic 9-11 (70%)
    Marks  40 15+15+10(3 segment) = 40
     Time  2hr. 00 min.  each section must be attempted

    Final Term Syllabus

    Chapter 6: Source, message and channel factors

    Chapter 7: Creative strategy in advertising 

    Chapter 08 Designing Marketing Programs to Build Brand Equity

    Chapter 9: Media Planning


    Assessment Types

    1. Conceptual Part (25 marks)
    2. Mcq/ True/False/ Fill in the gaps ( 15 marks)