Section outline

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    Objective: This is an exercise to convey the importance of creativity.

    • Each student will work with a common household item—a clothespin, a pill bottle, a cotton t-shirt, for example—and instruct them to think of alternative uses for their item. 
    • Once the teams have identified ways their item can be repurposed, they will be encouraged to contemplate how to deconstruct and reconstruct each item to make it more user-friendly. 
    • This exercise is particularly useful because students are able to better internalize the connection between creativity and entrepreneurial opportunity.