Course Description: This course is designed to familiarize the students with contemporary international marketing theories, practices and trends prevail in the global business. There is a focus on global commercial and economic systems including the impact of these systems on internationally focused marketing and business strategies. Emphasis will be placed on issues of international competitiveness, cultural practices and the implementation of marketing concepts in the global business marketing environment.
Objectives: -To understand the basic concepts, scenarios, and strategies adopted internationally while doing international business. -To compare and contrast domestic and international marketing. -To analyze the international marketing environment including, but not limited to cultural, political and legal influences. -To acquire the knowledge about the specific marketing.
Topics Covered:
1.The scope and challenge of International marketing. 2.The dynamic Environment of International Trade.3.Cultural Dynamics in assessing global markets.4.Culture,management style and business system.5.The political Environment. 6.Global marketing management. 7.Products and services for consumers.7.Pricing for International market. 8.Integrated marketing Communication.9.International marketing channel
