Marketers need to understand political view which elements effects in Global business.There are some different kind of risk arise in while doing marketing, Political Environment is one of them.Political environment is Uncontrollable and domestic factors.Political means opposition party meeting, programs, seminar, Issues,War etc.
That's why marketers consider political environment while doing marketing because of its totally Uncontrollable.Marketers need to consider political environment changing cause political change directly effects on organization marketing operation.
Muhtasim Hossain
ID:201-11-6456
Section:D