Section outline

  • Overview

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    Conceptualization

    Students of DRE always prefer to work in a real estate company or related industries with a vision to attain the top most position in a selected area. In addition, many of them nurture a dream to become an entrepreneur. Thus, they require an in-depth knowledge of company orientation and various marketing management philosophy to independently operate their own real estate business. In particular, this course attempts to provide an in-depth insight of marketing principles, theories and practices applicable to real estate and other related industries in local and international market. At large, it would strengthen students knowledge about integrated marketing management of real estate products and services in a hyper competitive market environment with ample focus on environmental and ethical standards. In addition, students can learn the know-hows of developing innovative business ideas from customer's perspective to create value and capture value proposition through entrepreneurship development.

    Objectives

    The specific objectives of the course are:

    • to provide elementary knowledge of marketing principles and integrated marketing management system specifically applicable to real estate industries in order to enhance their employability in the job market. 
    • to provide basic knowledge about new product development, various marketing communication tools and methods, effective pricing strategies, proper sales techniques and efficient distribution channels. 
    • to introduce students with the principles of entrepreneurship development to encourage them to be self-employed with their innovative products and to generate employment scope for relevant semi-skilled manpower in Bangladesh. 
    • to get familiar with different terminologies frequently used in business organization. 
    • to encourage and help students by providing all relevant information to become an ENTREPRENEUR.  

    Learning Outcomes

    Upon completion of this course, students will be able to:
    • Use a vocabulary of marketing terms correctly.
    • Demonstrate the ability to critically evaluate a marketing program from consumer and marketing practitioner viewpoints, including consideration of ethical implications.
    • Communicate clearly, in an organized fashion, the concepts of marketing in both oral and written work.
    • Demonstrate an understanding of how marketing fits with the other business disciplines within an organization.

    • forum icon
      Announcements Forum
    • resource icon
      Detailed Course Outline File
    • forum icon
      Assessment Strategy Forum
      Students must
      Mark as done

      Standard marks distribution guidelines of Daffodil International University

      Assessment Criteria

      Note: Class tests are considered as a continuous assessment. There are also provisions of performance viva in each segment. However, the teachers follow class room assessment, written test etc.


    • forum icon
      Forum on Food Marketing

      [All students are requested to join in the forum and participate in all active discussions]

    • book icon
      Text Book of Principles of Marketing

    • Students must
      Mark as done
    • url icon
      Link to Google Meet URL

  • .

    Attendance

  • Welcome to coursera

    daa

    • Students must
      Mark as done

                        

    • url icon
      How To Create Account & Enroll Course For Free In Coursera URL
      Students must
      Mark as done
    • url icon
      Gain knowledge & Develop Your Skills URL
      Students must
      Mark as done

      You are highly encouraged to get enrolled in any one course [related to Marketing] and get a special badge. 

  • .

    daa

  • Introduction to Marketing

    Highlights

    • Course delivery architecture and objective. 
    • Importance of studying Principles of Marketing. 
    • Practical implications of course in food market and food industry. 
    • Competitive advantages of studying the Course in career development. 


  • Marketing in Modern Market Economy

    Highlights

    • Concept of consumer behaviour and 
    • Understanding hyper-competitive market environment 
    • Consumer behaviour in food market. 
    • Organizational buying behaviour.

    • Students must
      Mark as done

      [Understanding of Consumers' Behaviour] 

    • resource icon
      Handout on Consumer Behavior File
      Students must
      Mark as done
    • quiz icon
      Live Quiz on Consumer Behavior
    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Section - CC

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Section - DSC

  • The Marketing Mix

    Highlights

    • Marketing principles and 4Ps of marketing mix. 
    • Understanding and satisfying need, want and demand.
    • Customer Value and Value Proposition. 
    • Marketing and Societal Concepts.


    • Students must
      Mark as done

      [4Ps of Marketing Made Easy] 

    • url icon
      Handout on Marketing Mix URL
      Students must
      Mark as done
    • quiz icon
      Live Quiz on Marketing Mix
    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Sec-A] [18/10/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Sec-B] [18/10/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Sec-B] [19/10/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Marketing Mix [Section -A] [23/10/2021]

  • Quiz - 1

    Items Description  Remarks 
    Topics 1-2 Introduction and Market Economy 
    Marks 15 1 (segment) = 15
    Time 30 min Each section must be attempted 

    • quiz icon
      Quiz -1 [Segment-1][MCQs]
      Students must
      Mark as done

      [30x0.3 = 9 marks] Time 45 minutes

    • quiz icon
      Quiz-1 [Segment-2] [Video quiz]
      Students must
      Mark as done

      Write 2 answers in the same page. 2x2.5 = 5

  • Visit to the Food Market

    Highlights

    • Marketing mix tools and their practical application.
    • Group discussion on virtual market visit [local food market] and 
    • Correlation between theory and practical implications. 
    [Students will visit a processed food market before attending this class] [Flipped]

  • Market Segmentation

    Highlights

    • Analysing value proposition and value chain. 
    • Market segmentation [Global and Local].
    • Targeting and Product positioning.
    • Unique Selling Propositions [USPs].


    • Students must
      Mark as done

      Segmentation and Positioning

          

    • url icon
      Handout on Segmentation URL
      Students must
      Mark as done
    • quiz icon
      Live Quiz on Segmentation
    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Positioning [01/11/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Class on Segmentation [30/10/2021] [Combined]

  • Quiz -2

    Items Description  Remarks 
    Topics 6 Market Segmentation 
    Marks 15 1 (segment) = 15
    Time 45 min  Each section must be attempted 

    • quiz icon
      Case Study-1 Quiz
      Students must
      Mark as done

      Read the instruction very carefully and answer the questions.

      SWOT Analysis of Nestle, the popular food brand.

      Nestle S.A. (OTC: NSRGY) is a multinational packaged foods and beverage manufacturer headquartered in Switzerland. It is widely considered to be the world’s largest food manufacturer, with more than 2000 brands and operations in 197 countries.

      Nestle reported revenues of $99.09 billion on December 31, 2015, and estimated sales of $92.62 billion for the current fiscal year. Nestle had a market capitalization of $245.71 billion, according to YCharts.com; because the company is based in Switzerland, it does not have to report its enterprise value like an American company would.

      Currently Nestle operates in 12 different segments of the consumer products market, including baby foods, bottled water, cereals, candy, coffee, prepared and prepackaged foods, dairy, drinks, food service, healthcare and nutrition, ice cream and pet care. Its staple of brands includes some of the best-known names in the industry, such as Stouffer’s, Dreyer’s, Haggen-Daz, Purina, Aero, Butterfinger, Gerber, Maggi and Perrier.


    • url icon
      Meet Recording URL
      Students must
      Mark as done

      SWOT [Section-A] [28/11/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      SWOT [Section-B] [29/11/2021]

    • quiz icon
      Special Quiz
      Students must
      Mark as done

  • Integrated Marketing Communication

    Highlights 

    • Integrated Marketing Communication (360 degree approach)
    • Promotion, Direct Marketing, Public Relation, Networking
    • Advertising (Print, electronic, social media)
    • eMarketing / Export


  • MID TERM EXAMINATION

    Items Description  Remarks 
    Topics 1-6 Intro, Marketing Mix, Segmentation 
    Marks  25 1( segment) = 25
    Time 1 hr. 30 min. each question must be attempted 

  • Market Analysis and Web Page Design

    Highlights 

    • Marketing research methods.
    • SWOT Analysis.
    • New product development techniques, theories and policies.
    • Analysing current market and exploring new market.


  • Pricing Strategies

    Highlights

    • Pricing policy and strategies.
    • Market Skimming 
    • Market Penetration 
    • Global pricing strategy 


  • Quiz - 3

    Items Description  Remarks 
    Topics 7-8 Market Analysis and Pricing Strategy 
    Marks 15 5x3 (segments) = 15
    Time 45 min  Each section must be attempted 

  • Sales Management

    Highlights 

    • Sales Management! 
    • Techniques, Policy, Procedure
    • Distribution Networking and logistics.


    • resource icon
      Handout on Sales Management File
      Students must
      Mark as done
    • Students must
      Mark as done

      Strategies for Sales Management 

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Sales [06/12/2021]

  • Brand Management

    Highlights 

    • Branding principles
    • Brand development tasks 
    • Competition Management 
    • Ethics in Business 

    • Students must
      Mark as done

      [Branding Secrets of CocaCola]

    • resource icon
      Handout on Brand Management File
      Students must
      Mark as done
    • quiz icon
      Live Quiz on Brand Management
    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Branding part 2 [14/12/2021]

    • url icon
      Meet Recording URL
      Students must
      Mark as done

      Branding Part-1 [12/12/2021]

  • ASSIGNMENT & PRESENTATION


    • quiz icon
      Term Final Assignment Quiz
      Students must
      Mark as done

      What you need to do [step by step]

      1. A PPT (Max 5 slides)

      2. Make promotional Campaign on Coffin

      Hints:

      i. a good brand name

      ii. Special features and amenities

      iii. Price and offer

      iv. Unique selling proposition or USP

    • quiz icon
      VIDEO Presentation Quiz
      Students must
      Mark as done

  • FINAL EXAMINATION

    Items Description  Remarks 
    Topic Topic 1-12 Topic 1-8 (30%) Topic 9-11 (70%)
    Marks  40 15+15+10(3 segment) = 40
     Time  2hr. 00 min.  each section must be attempted

  • All materials of Review class

  • Video Presentation