Earlier this year, a young woman purchased a few nondescript items such as cotton balls, unscented lotion, and some vitamins. Based on what the company already knew about her, they were able to correctly predict that she was pregnant, and began targeting her for baby items by sending her coupons in the mail. The issue? She was a teenage girl, and these coupons alerted her father (much to his dismay) that she was indeed pregnant.
The most important thing to remember about your privacy is that it is YOURS. It is your information, your habits and patterns, and your actions. Therefore you should want to protect it in any way possible.
The most important thing to remember about your privacy is that it is YOURS. It is your information, your habits and patterns, and your actions. Therefore you should want to protect it in any way possible.