What are the basic characteristics of Merchandising business? by Susmita Sarker Chaity - Saturday, 19 December 2020, 8:55 PM Number of replies: 0 A merchandising business is the act of buying and selling finished goods to either whole salers or retailers for their various consumption.The features of merchandising are packaging, branding, and labeling. The functions of merchandising are: buying, selling, standardizing and grading, storing, transportation, marketing research. Permalink