Rules- we have to maintain the Rules.
Responsibility- we have to full-filled my responsibility in the rules.
Respect- When we have done a work then we need to be aware that we get respect.

Difference between Teleology and Deontology:
Teleology and Deontology both are the type of Normative Ethics.

Teleology is the branch of philosophy that only focus on the result or output. It doesn't focus on the process of getting the result which process can be good or bad but it can't focus on the process only focuses on the outcome.
 
Deontology is the branch of philosophy that not focus on the result or output. It focuses on the process of getting the result. It generally focuses on teaching moral values and rightness of the process for reaching the goal. but the ultimate outcome of the process would not be considered as impotent as process.