The culture of an organization can be defined as the main meaning or value. Successful organizations attract, employ and retain their best talent, while aligning their recruitment and retention processes with their core meaning or value. They are groups that develop a collective, voluntary, solidarity and social activation work through culture and art, in the territory they inhabit. Each company has an organizational culture that defines it, and thanks to which consumers identify it more easily. Organizational culture determines the way in which a company works, and is observable through its strategies, structures and systems