Mcgregor invented the world famous 2 models for motivation which are applied and accepted all over the world.

"X" theory 

"Y" theory

X theory generally indicates motivate through frightening which consist of negative actions/punishment, strict behaviour,hars monitoring and supervision and autocratic atmosphere to get the job done by the human resources if needed.basically applying pressure or presurizing others to do work or leave

On the other hand,

Y theory is the opposite one refers to positive motivation which includes promotion,bonus, applause,incentives,tours,recreation encouragment and opportunities to given to increase one's self development and self actualization etc