Criticism of the limits of WID led to new ways of thinking about development in the 1980s and 1990s.  The theories and policies that emerged from this rethinking became known as “Gender and Development” (GAD).

Economists, governments and international organizations (IOs) defined development primarily in terms of traditional measures, such as increased Gross National Product (GNP) and the degree of industrialization

The convergence of Women’s issues and Development problems led to the growth of the
“Women in Development” (WID) field of study and policy advocacy

The mobilization of women as scholars, policy-makers, activists and practitioners of development led to criticisms of the WID policies of the 1970s.

 The limits of the WID approach were emphasized.

A globally - recognized development perspective;  acknowledges that development affects people differently  

women’s roles are important and should be maximized

women and men should be assisted in attaining their fullpotentials

advocates that planning deliberately address the unique needs and situations of women.