Understanding from this chapter through Forum discussion

Global marketing

Global marketing

by Azmain khan -
Number of replies: 0


  • Tasks of Global marketing and International marketing.
  • Why environmental adjustment is needed. Domestic environment (Uncontrollable), Foreign environment (Uncontrollable)
  • Developing global awareness.
  • The importance of the self-reference criterion.
  • Approaches to global awareness.
  • The stages of International marketing Involvement.