Assessment Strategy

Food marketing

Food marketing

by karima khan -
Number of replies: 0

Food marketing involves promoting food products using various strategies and tactics, often targeting specific consumer segments.

The Food Marketing Workgroup (FMW) is dedicated to eliminating unhealthy food marketing, particularly targeting vulnerable populations such as children.

A study found that a significant percentage of food ads on children's channels are for unhealthy foods, raising concerns about the impact on children's health.

Discussions on food marketing topics can be found on various forums, providing a platform for sharing information and identifying priorities for research and action.

In the context of restaurant marketing, digital strategies such as geotargeted social media ads and email marketing are being discussed on online forums.