A trademark is a distinctive sign, symbol, word, or phrase that identifies and distinguishes the goods or services of one party from those of others in the marketplace. Trademarks can take various forms, including logos, brand names, slogans, or even specific colours or sounds. The primary purpose of a trademark is to protect the brand identity of a product or service and prevent consumer confusion. Trademark registration provides legal protection, allowing the owner to exclusively use the mark and prevent others from using it without permission.
