Entrepreneurship is a combination of thinking and of doing. It implies “creating something from nothing" and successful entrepreneurs know how to manage and mitigate uncertainty and risk. The course content is relevant to those individuals who are thinking about starting a business venture or who are already in business - large or small, those who are interested in commercializing their own innovations or of others, those who like to be updated and smart in entrepreneurship, and those who advise entrepreneurs or involve in strategic development and policy-making in the area of entrepreneurship.

Course Objectives:

CO1 To understand that entrepreneurship has different applications in practice.

CO2 To gain an understanding of how to discover, develop, and assess opportunities to create sustainable and viable businesses

CO3 To help you define your target market, identify your user, harness the wisdom of the crowd, and come up with an informed plan for your venture.

Reference Books:

• A Journey Towards Entrepreneurship by Md. Sabur Khan
• Bygrave, W., & Zacharakis, A. (2017) Entrepreneurship, 4th Edition (3rd Edition is ok too) Wiley.
• Eric, Reis (2017) The Startup Way: How Entrepreneurial Management Transforms Culture and Drives Growth
• Entrepreneurship: The Practice and Mindset Heidi M. Neck, Christopher P. Neck, Emma L. Murray