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Principles of Marketing : A-241 (Spring 2024)
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Link to Google Meet
Overview
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Detailed Course Outline
Assessment Strategy
Forum on Food Marketing
Text Book of Principles of Marketing
Link to Google Meet
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Welcome to coursera
How To Create Account & Enroll Course For Free In Coursera
Gain knowledge & Develop Your Skills
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Introduction to Marketing
Handout of Introduction to Marketing
The Biggest Flying Restaurant
Meet Recording
Meet Recording
Marketing in Modern Market Economy
Handout on Consumer Behavior
Live Quiz on Consumer Behavior
Meet Recording
Meet Recording
The Marketing Mix
Handout on Marketing Mix
Live Quiz on Marketing Mix
Meet Recording
Meet Recording
Meet Recording
Meet Recording
Quiz - 1
Quiz -1 [Segment-1][MCQs]
Quiz-1 [Segment-2] [Video quiz]
Visit to the Food Market
Handout on PLC and 7Ps of Marketing
Live quiz on Market Visit
Video Quiz on Virtual Shopping Experience
Meet Recording (copy)
Meet Recording
Meet Recording
Meet Recording
Market Segmentation
Handout on Segmentation
Live Quiz on Segmentation
Meet Recording
Meet Recording
Quiz -2
Case Study-1
Meet Recording
Meet Recording
Special
Integrated Marketing Communication
Handout on Communication
Live Quiz on Advertisement
MID TERM EXAMINATION
Market Analysis and Web Page Design
Handout Digital Marketing
Live Quiz on Market Analysis
Future of Foods
Pricing Strategies
Handout on Pricing Strategies
Live Quiz on Pricing Strategies
Casestudy of Breakeven Point
Meet Recording
Meet Recording
Meet Recording
Quiz - 3
Quiz on Post for Admission Helpline
Sales Management
Handout on Sales Management
Meet Recording
Brand Management
Handout on Brand Management
Live Quiz on Brand Management
Meet Recording
Meet Recording
ASSIGNMENT & PRESENTATION
Term Final Assignment
VIDEO Presentation
FINAL EXAMINATION
All materials of Review class
Review class meet link
Addional PPT of BRANDING
Additional PPT BRANDING
Video Presentation
Submit your video presentation here . (drive link)
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Physical Education and Sports Science
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Department of Accounting
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Department of Finance & Banking
F&B Spring 2025
Department of Marketing
MKT Spring 2025
Faculty of Engineering
Architecture
ARCH Spring 21
ARCH Fall 2021
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Civil Engineering
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TE Fall 2021
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TE Fall 2022
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TE Summer 2023
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TE Spring 2024
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Faculty of Humanities and Social Science
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DS Spring 21
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PGD In Information Science & Library Management
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General
DSA
Division of Research
Art of Living
Scholarships and Waiver
BNCC
CSC,DIU
ManageCat
Test VPL
DEN
CDC
HRDI
Summer 20 (Contractual)
Fall 20 (Contractual)
TAF
Training
DIL
Soft skills
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0414-112 (DAA-241)
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Announcements
Detailed Course Outline
Assessment Strategy
Forum on Food Marketing
Text Book of Principles of Marketing
How To Create Account & Enroll Course For Free In Coursera
Gain knowledge & Develop Your Skills
Handout of Introduction to Marketing
The Biggest Flying Restaurant
Meet Recording
Meet Recording
Handout on Consumer Behavior
Live Quiz on Consumer Behavior
Meet Recording
Meet Recording
Handout on Marketing Mix
Live Quiz on Marketing Mix
Meet Recording
Meet Recording
Meet Recording
Meet Recording
Quiz -1 [Segment-1][MCQs]
Quiz-1 [Segment-2] [Video quiz]
Handout on PLC and 7Ps of Marketing
Live quiz on Market Visit
Video Quiz on Virtual Shopping Experience
Meet Recording (copy)
Meet Recording
Meet Recording
Meet Recording
Handout on Segmentation
Live Quiz on Segmentation
Meet Recording
Meet Recording
Case Study-1
Meet Recording
Meet Recording
Special
Handout on Communication
Live Quiz on Advertisement
Handout Digital Marketing
Live Quiz on Market Analysis
Future of Foods
Handout on Pricing Strategies
Live Quiz on Pricing Strategies
Casestudy of Breakeven Point
Meet Recording
Meet Recording
Meet Recording
Quiz on Post for Admission Helpline
Handout on Sales Management
Meet Recording
Handout on Brand Management
Live Quiz on Brand Management
Meet Recording
Meet Recording
Term Final Assignment
VIDEO Presentation
Review class meet link
Addional PPT of BRANDING
Additional PPT BRANDING
Submit your video presentation here . (drive link)
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