DIU-BLC
Marketing Management (Spring-22)
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Welcome to my Course "Marketing Management"
Welcome Message
Counseling Hour
Attendance
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Introduce yourself
Introduction of the Course
Course Outline
Text Book
Reference Book
Chap 1: Defining Marketing for the 21st Century
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Video
Slide:Chapter 1
Another Slide
Glossary
Case
Video of the Course Teacher
Quiz for Just a minute
Home work
Understanding from this chapter
Chap 2: Developing Marketing strategies and Plans.
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Slide:Chapter 2
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Case
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Chapter 3: Scanning the Marketing Environment.
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Video
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Video 2
Lecture Video by the course teacher
Slide:Chapter 3
Macro Environment
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Case
Chap 4: Creating Customer Value and Customer Relationship
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Chapter 4
Case
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Chapter 5: Analyzing Consumer Market
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Lecture Video by the Course Teacher
Slide:Chapter 5-A
Slide: Chapter 5-B
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Chapter 9: Crafting the Brand Positioning.
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Video
Slide:Chapter 8
New Slide of Brand
Brand Association
Brand Association-Image
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Understanding from this chapter
Just a minute
Home work
Memory game with Images of different Brands
Brand Association through Slido
Chap 11: Developing pricing strategies and programs
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Lecture Video by the Course Teacher
Slide:Chapter 11
Glossary
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Chapter 7: Identifying market segments and Targets:
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Lecture Video by the Course Teacher
Slide:Chapter 7
Slide on Segmentation
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Chap 10: Designing and Managing Services
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Video
Slide:Chapter 12
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Chapter 8: Competitive Dynamics.
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Video
Slide:Chapter 8
Competitive Dynamics
Case
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Chap 11: Setting Product Strategy
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Video
Lecture video by the Course Teacher
Slide:Chapter 10
New slide
Glossary
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Case
Case
Quiz
Quiz 1
Quiz 2
Quiz 3
Quiz 4
Midterm syllabus and Marks Distribution
Midterm-Part 1(MCQ)
Midterm-Part 2(Analytical)
Look at yourself
Group Work:Marketing Management
Task for Group 1
Task for group 2
Task for Group 3
Task for Group 4
Assignment
Submit your Marketing Plans that you have prepared
Submit your presentation Link here
Presentation
Final Exam
Final-Part-1(MCQ)
Final-Part 2(Analytical)
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MKT 202 (FN-221)
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DIU
Faculty of Business & Entrepreneurship
Business Administration
BA Spring 2022
MKT 202 (FN-221)
Summary
Marketing Management (Spring-22)
Teacher:
Farhana Noor
Skill Level
:
Beginner