Section: Chapter 7: Identifying market segments and Targets: | Marketing Management (Spring-22) | DIU-BLC

• 
  

  • Select activity Welcome Message

    

    Welcome Message Page
  • Select activity Label

    Completion

    Students must

    

    Mark as done

    

  • Select activity Label

    

  • Select activity    

       

  • Select activity Label

    
    

  • Select activity Counseling Hour

    

    Counseling Hour URL

    Completion

    Students must

    

    Mark as done

    Please book your appointment in Google Calendar. 

  • Select activity Attendance

    

    Attendance URL

    Completion

    Students must

    

    Mark as done

    Click here to watch your presence:

    
    

  • Select activity   Participate and win the above "Badges"

    Completion

    Students must

    

    Mark as done

      
    

    Participate and win the above "Badges"

  • Select activity Announcements

    

    Announcements Forum
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
• 
  

  Learning Objectives:
  1. To know about the bases of segmenting consumer market.
  2. To learn about market Targeting.
   
  Learning Outcomes:
  Able to have a clear concept about the process of identifying market segments and targets.
  
  

  Learning content:
  1. The bases of segmenting consumer market.
  2.  Market Targeting.

  
  

  • Select activity Please share your understanding in this Forum after watching this video.

    

    Please share your understanding in this Forum after watching this video.

    Completion

    Students must

    

    Mark as done
  • Select activity Video

    

    Video Page

    
    

  • Select activity Lecture Video by the Course Teacher

    

    Lecture Video by the Course Teacher Page

    
    

  • Select activity Slide:Chapter 7

    

    Slide:Chapter 7 File
  • Select activity Slide on Segmentation

    

    Slide on Segmentation File

    Completion

    Students must

    

    Mark as done

    Segmentation,Targeting and positioning

  • Select activity Glossary

    

    Glossary File
  • Select activity Case

    

    Case File

    Click here to open.

  • Select activity Understanding from this chapter

    

    Understanding from this chapter Forum

    Do you have any question from this chapter?