Section: International Marketing Channel | Global Marketing (Fall-2022) | DIU-BLC

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  Learning Objective:
  1. To understand distribution pattern and factors affecting choice of channels.
  2. To know the ways of Locating, selecting and motivating channel members
  
  

  Learning Outcomes:
  1. Able to understand distribution pattern and factors affecting choice of channels.
  2. Able to know the ways of Locating, selecting and motivating channel members

  
  

  Learning Content:
  1.Distribution pattern;
  2.Factors affecting choice of channels;
  3.Locating, selecting and motivating channel members.

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