*Purposes of Goals
– Provide guidance and a unified direction
for people in the organization.
– Strongly affect on the quality of other
aspects of planning.
– Serve as a source of motivation for
employees.
– Provide a mechanism for evaluation and
control of the organization.
Kinds of Goals:
By Level
– Mission statement
– Strategic goals
– Tactical goals
– Operational goals
• By Area
– Different functional areas of the organization.
• By Time Frame
– Long-term, intermediate-term, or short-term time
frames and explicit time frames or open-ended.