JSON is limited in terms of what objects can be modeled. Some may think XML is better because more objects can be modeled and it doesn’t prohibit developers. But even though JSON prohibits developers, it is in a positive way, making the code simpler, more predictable, and easy to read. XML can be formatted to look and function any way a company wants, but it makes it difficult for developers to read, understand, and convert. In most cases people believe XML is better because developers can do anything under the sun but in the age of simplifying, less is more, making JSON a better alternative.