Understanding from this chapter through Forum discussion

My Understanding From This Chapter

My Understanding From This Chapter

by Hasibis Shahid -
Number of replies: 0

  1. Tasks of Global marketing and International marketing.
  2. Why environmental adjustment is needed. Domestic environment (Uncontrollable), Foreign environment (Uncontrollable)
  3. Developing global awareness.
  4. The importance of the self-reference criterion.
  5. Approaches to global awareness.
  6. The stages of International marketing Involvement.