Lesson

 Importance of Motivation in an Organisation

The process of motivation plays a very important role in any organisation, profit or non-profit. The managerial process of direction is driven primarily by the process of motivation as it creates within the mind of an employee the desire to work in the direction determined by the manager. The following aspects may be considered under this head:

• Increases Productivity: Motivation as a process leads to an increase in productivity of the employee. Motivation meets the needs of the employee and thereby creates the drive to work at the best of his abilities. A well-employee will be willing to put in more effort towards the betterment of the organisation than another disheartened employee.

• Ensures Organisational Efficiency: Motivation plays an important role in changing the attitudes of the employees in the organisation. Indifferent attitude is extinguished most efficiently by motivation. The presence of such favorable attitude allows the organisation to thrive and be successful.

• Ensures Loyal Workforce: A well-motivated workforce is a loyal workforce. Motivated employees have high levels of morale and commitment towards the organisation and its goals and objectives. Motivation thus reduces employee turnover and reduces the need for constant induction of new employees.

• Ensures a Reactive Workforce: Adapting to changing business environments is an important feature of any successful business. In order to react to changes easily and to continue smooth functioning, an organisation requires extensive loyalty and commitment of its employees. This reduces resistance to the changes that the organisation intends to make. This in effect makes the organisation efficient in adapting to changing needs.

• Facilitates Direction: Direction is an important managerial function and forms one of its core function. Motivation as already mentioned is a vital part of direction. Direction being a process that involves directing or initiating action according to a plan drawn up requires the employees to work wholeheartedly with commitment and loyalty. The process of direction is thus possible only when the employees proceed in the direction that the manager determines and this requires a motivated workforce.